Marketing, corporate social initiatives, and the bottom line by Lerzan Aksoy

Cover of: Marketing, corporate social initiatives, and the bottom line | Lerzan Aksoy

Published by Marketing Science Institute in Cambridge, Mass .

Written in English

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  • Social responsibility of business -- Congresses

Edition Notes

Book details

Statementprepared by Lerzan Aksoy and Kiersten Elliott
SeriesWorking paper series -- no. 01-106, Report (Marketing Science Institute) -- no. 01-106
ContributionsElliott, Kiersten, Marketing Science Institute, Initiative for Social Innovation through Business (Aspen Institute), Conference on Marketing, Corporate Social Initiatives, and the Bottom Line (March 14-16, 2001 : University of Chapel Hill, Chapel Hill, North Carolina)
The Physical Object
Pagination34 ;
Number of Pages34
ID Numbers
Open LibraryOL15338679M

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Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends.

Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business :// Get this from a library.

Marketing, corporate social initiatives, and the bottom line. [Lerzan Aksoy; Kiersten Elliott; Marketing Science Institute.; Initiative for Social Innovation through Business (Aspen Institute)]   Summarizes the proceedings of the Marketing Science Institute's Conference on "Marketing, Corporate Social Initiatives, and the Bottom Line" held on March 14 /marketing-corporate-social-initiatives-and-the-bottom-line.

Without his book, one cannot imagine studying Marketing. Thus, on noticing a book co-authored by this Author, I didn’t have to think twice before buying it. The book in question is titled: “Good Works. Market And Corporate Initiatives That Build A Better World And The Bottom Line”.

Get this from a library. Good works!: marketing and corporate initiatives that build a better world-- and the bottom line. [Philip Kotler; David Hessekiel; Nancy Lee] -- In this book the author, a marketing guru explains how social initiatives can help your business grow.

Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate Good Works!: Marketing and Corporate Initiatives That Build a Better World and Marketing Bottom Line, Hardcover by Kotler, Philip; Hessekiel, David; Lee, Nancy R., ISBNISBNBrand New, Marketing shipping in the US Offers advice for social entrepreneurs on incorporating purpose-driven marketing into business plans, addressing how to convince consumers  › eBay › Books › Nonfiction.

Marketing, corporate social initiatives, and the bottom line Lerzan Aksoy and Kiersten M. Elliott (Report / Marketing Science Institute, no. working paper series) Marketing Science Institute, “Corporate social responsibility.” The term might seem like an oxymoron, given that corporations seem to focus on pleasing investors and garnering profits over any sort of social responsibility.

But all of that is changing. And it’s not just because corporations are suddenly conscientious about their social responsibilities; it’s because it’s actually good for their bottom ://   The triple bottom line aims to measure the financial, social, and environmental performance of a company over time.

The TBL consists of three elements: profit, people, and the :// Triple Bottom Line 5. Another theory of corporate social responsibility is the Triple Bottom Line. Like the CSR theory we just discussed, Triple Bottom Line works on the assumption that the corporation is a member of the moral community, and this gives it social ://   bottom line: people, planet, profit.

Corporate social responsibility (CSR) is about how businesses align their values and behavior with the expectations and needs of stakeholders – not just customers and investors, but also employees, suppliers, communities, regulators, special interest groups and society as a :// Acknowledgments The authors want to acknowledge the following people for sharing their stories and perspectives regarding marketing and corporate social initiatives, and in many cases taking the time and effort - Selection from Good Works!: Marketing and Corporate Initiatives that Build a Better World and the Bottom Line [Book]   This study examines Corporate Social Responsibility in Sustainable Development and the notion of the Triple Bottom Line as an imperative in today’s socially responsible corporation.

Standardization is used as a tool for integrating social and environmental costs and benefits into the financial bottom line of an organization. Download Citation | On Dec 1,I. Yumurtac published Book Review: Good Works. Marketing and Corporate Initiatives that Build a Better World and the Bottom Line | Find, read and cite all Marketing and the Bottom Line: Measure your Marketing Health; Improve your Corporate Wealth by Ambler, Prof Tim.

Financial Times/ Prentice Hall, 1. Hardcover. Used; Good. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Triple bottom line (TBL) and sustainability are two related constructs that are used interchangeably in the literature.

A comprehensive review of the relevant literature was conducted and revealed Corporate Social Responsibility Defined. In recent years, many organizations have embraced corporate social responsibility (CSR), a philosophy (introduced in Why Ethics Matter,) in which the company’s expected actions include not only producing a reliable product, charging a fair price with fair profit margins, and paying a fair wage to employees, but also caring for the environment and Test bank Questions and Answers of Chapter 9: Corporate Social Responsibility and Community Relations Quite simply, there are major advantages of corporate social investment.

And these advantages extend far beyond good PR. Research shows that when companies genuinely invest in corporate social responsibility, the positive outcomes benefit consumers, employees and the company’s bottom ://   John Elkington strove to measure sustainability during the mids by encompassing a new framework to measure performance in corporate America.

1 This accounting framework, called the triple bottom line (TBL), went beyond the traditional measures of profits, return on investment, and shareholder value to include environmental and social Office Depot believes that sustainability plays an essential role in the success of our company, our industry and our communities, now and for future generations.

We utilize a “triple bottom line” approach as the framework for our sustainability initiatives: Planet (environmental), People (social) and ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE CITIZENSHIP.

The CSR originated in 7 7 Carroll, A. B., “Corporate Social Responsibility. Evolution of a Definitional Construct,” Business and Society Review, 38, 3 (): – with the publication of Bowen's book Social Responsibilities of Businessmen.

At this time INTRODUCTION. Corporate Social Responsibility is not a new concept in India, however, the Ministry of Corporate Affairs, Government of India has recently notified the Section of the Companies Act, along with Companies (Corporate Social Responsibility Policy) Rules, "hereinafter CSR Rules" and other notifications related thereto which makes it mandatory (with effect from 1st April Businesses that adopt corporate social responsibility find: E.

fad. federal and state governments are suspicious of these approaches and have acted swiftly to make sure government initiatives are not sidetracked by corporate stunts. some programs are both good for the community and good for the bottom line.

Once consumers have Before delving deeper into the question, it is important to establish the premise of which CSR and the idea of the bottom line that will be used in this exploration of their relationship.

According to scholars Timothy Coombs and Sherry J. Holladay Social Impact Mar 1, Take 5: How Companies Benefit from Corporate Social Responsibility CSR is in vogue. And it can help a firm’s bottom ://   The triple bottom line A form of corporate social responsibility dictating that corporate leaders tabulate results not only in economic terms but also in terms of company effects in the social realm and with respect to the environment.

is a form of corporate social responsibility dictating that corporate leaders tabulate bottom-line results not / Nespresso- Corporate Social Responsibility and the Triple Bottom Line Ecolaboration Recommendation Corporate Social Responsibility Ecolaboration was launched in and has been Nespresso's innovative platform for sustainability.

SinceNespresso has increased its capacity Companies are starting to care more about corporate social responsibility (CSR). Among the largest companies in the world, 92% produced a CSR report ininforming shareholders and the   that apply rigor to creating effective marketing and corporate social initiatives can help build a better world and enhance their bottom line.

Even though this book has been written primarily for those working on behalf of for-profit corporations, it can also benefit those in nonprofit organi-   The Marketing Book. This Page Intentionally Left Blank.

The Marketing Book Fifth Edition Edited by the line and the pendulum The growing importance of sales promotion 27 Social marketing Lynn MacFadyen, Martine Stead and Gerard Hastings Introduction   Corporate social responsibility, or CSR, is the business practice of pursuing social and environmental gains, alongside financial gains.

As the push for companies that do good increases   Bottom Line Reports"), but the reports vary widely in format, style, and evaluation methodology (even within the same industry). Critics dismiss these reports as lip service, citing examples such as Enron's yearly "Corporate Responsibility Annual Report" and tobacco corporations' social reports.

The business case for CSR /Links_Downloads/Englisch/   Corporate social responsibility (CSR) has gained more interest in the past decade, however it is not a new idea; it dates back to the s, said Eric Orts of the University of Pennsylvania. Just before World War II, German industrialist Walter Rathenau claimed that business corporations had become Companies are geared to making profits and typically focus on the impact of their actions on their bottom line, or earnings.

John Elkington came up with the concept of the triple bottom line. Triple-bottom-line reporting means that a business has to report the effect of social and environmental aspects of the   Corporate Social Responsibility A 5-Step Social-Responsibility Action Plan Being socially responsible isn't "just" a public service.

It's also a business ://   Executive Summary. About 25 years ago, John Elkington coined the term “triple bottom line” as a challenge for business leaders to rethink :// Cause marketing links the services and products of a company to a social cause or issue.

It is also well known as cause related marketing. Relationship marketing. This type of marketing is basically focused on customer building. Enhancing existing relationships with customers and improving customer loyalty.

Undercover marketing Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny /brand-is-destinythe-ultimate-bottom-line?id=.

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